Daniel Dulake Shares Top Digital Marketing Myths of 2019
Welcome to the Daniel Dulake blog. Daniel Dulake is a web developer and builds awareness and converts qualified opportunities employing analytics, personas, testing, and iteration to optimize design for engagement. In today's blog. I am providing list of the Top Digital Marketing Myths for 2019. Here are the most common things we have seen posted about digital marketing that is just flat out wrong.
Top Digital Marketing Myths of 2019
- More is better – When it comes to digital marketing, more is not always better. Too much content typically lessens the overall quality of that content. Content needs to provide value and be relevant to an audience. You shouldn’t post constantly and fill up feeds just to post – providing value and with a purpose, not pushing product – is the goal.
- SEO doesn’t matter – The variations about the importance of SEO, from SEO is dead to SEO is pointless, have circulated for the past decade. This honestly feels more like a myth, based around having a talking point. The key part of the name is optimization which means – the action of making the best or most effective use of a situation or resource. Search engines need to be able to crawl, interpret, and understand the content so it can be categorized properly. This task is accomplished more easily when you optimize a website, content, etc. using current SEO techniques.
- Nobody uses Facebook – While there has been plenty of negative news surrounding the social media behemoth, they are still the largest player in the game by far. A business should still have a regular presence on the network. It is never smart to put all of your eggs in one basket, and you should keep at least one incubating with Facebook.
- Digital Marketing is slow – Compared to what? Yes, admittedly some aspects of digital marketing take time to develop, such as content marketing. However, others, such as paid channels that can provide an immediate boost to traffic and awareness. While some aspects of digital marketing are slow, others are very fast, just like most industries.
- Anyone can do it – This myth is slowly dying at, simply because digital marketing has become much more complex. The fact is, digital marketing has become very intricate from marketing and sales automation to PPC management to influencer marketing. If a business wants to be successful and get the maximum return on investment for digital marketing, having experience is important.
The Bottom Line. The bottom line is that myths have been a part of our culture as long as the written word. When it comes to the top digital marketing myths of 2019, every business should be clear on what is true and what isn’t. Otherwise, you are risking wasting time and energy on something that provides no return on your investment.
Daniel Dulake specialized in crafting custom web designs and effective marketing strategies for clients. From responsive web development to search engine optimization, we have the depth in our services and talent to get the job done. Learn more how Daniel Dulake can help you here. You can check out Daniel Dulake's Twitter page for more web design tips. Discover and read more about Daniel Dulake news and updates here.
