Daniel Dulake Shares Top Digital Marketing Myths of 2019

Daniel Dulake's Holiday Checklist for SEO Optimization

Welcome to the Daniel Dulake blog. Daniel Dulake always serve up something distinct, mixed with a potent combination of digital marketing strategy with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser. Black Friday will be on us before you know it, and many aspects of SEO need a little time to develop before they achieve maximum efficiency. So, in today's blog, I'm sharing with you Holiday Checklist you can use for SEO Optimization. Let's get started.

2019 Holiday Checklist

• Review Titles and Descriptions – This is an important tip for any time of the year because it is an area where mistakes are commonly found. Titles and descriptions are important for your Search Engine Results Pages (SERP) results. They are both reviewed by Google and other search engines when categorizing and ranking content. These items should help a search engine better understand the page content. They should provide clarity and focus, but also help direct traffic to you. Focus on the pages you are ranking for and re-consider how people will enter search terms to better align your titles and descriptions.
• PPC Titles and Descriptions – Along with updating website page titles and descriptions, your pay-per-click (PPC) ads should be reviewed in the same light. What will speak to the less informed buyer working off a gift list? Specific words.
• Update Content – Similar to titles and descriptions, content should also be updated towards the less informed holiday shopper. For example, for a video game seller that aims at kids will look at parents and grandparents as the logical buyers. In that case, things like Top 10 Lists or Reviews and Rating content will be useful. Specific content should also include a year so that searches might prioritize your content because it is obviously recent.
• Set Up a Posting Schedule – The holidays can get hectic, with both work and people taking extra time away. That is why setting up a schedule for posting content and utilize tools to allow queuing posts for a later date. 
• Confirm Google My Business Information – A business with a physical location should have an existing Google My Business This page contains basic information such as location, contact information, website address, and even reviews. This information must be current and accurate. It will help with local SEO rankings, customer confidence, and help provide legitimacy to Google.

Daniel Dulake on Creating An Engaging Website Design

Daniel Dulake on Content and Design 

Welcome to the Daniel Dulake blog. Daniel Dulake provides simple and professional web design and website development, fast loading web pages, search engine optimization and more!

Sometimes people wonder whether it’s better to focus your efforts on having great website content, or if you should pay more attention to the design of your site. The reality is that both of these aspects are very important. And they work together. No aspect of your site exists in a vacuum.

When most people visit a website, they aren’t thinking about its individual elements. They don’t sit there and process the website copy or review the site’s user experience. However, these aspects matter on a subconscious level. And they matter as a complete package.

A person visiting a website may not care about the technical aspects of it, but they do care about how it looks and feels. They care if it’s easy to get the information they’re looking for. They don’t want to struggle with a site. Whether they know it or not, the things that people want from a website are good design and good content. So, if you want to grow your business, you need to give people what they want

Think About Your Audience. When you’re designing your website and coming up with a content strategy, it’s important to take the time to think about the audience you’re hoping to attract. What is someone who visits your site hoping to get out of their visit? Do they want quick information? Are they looking for in-depth research or opinion? Do they want to see photos or examples of your work?
Think about what they’re looking for and then cater your content and your design to attract and retain this desired visitor.

Keep Your Focus. Make sure that your website always maintains a focus on your target audience. Your website should look the way your target audience expects it to look. Your writing should give visitors the information they want. They shouldn’t have to search around or struggle. You should give them what they want right away. In addition, you shouldn’t have aspects of your site that distract from its focus. For example, if your goal is to get a visitor to contact you, don’t place elements on your site that take away from your contact info. In fact, structure your site so that visitors are naturally steered towards your “contact us” page. This is done through both writing and design.

Know How Images and Words Work Together. Your website’s content and its design are not two independent aspects. They work together and they influence one another. The way your site is designed will naturally cause people to read some sections of the site more frequently than others. It will also influence the path that visitors take through your site. If there is content that is important, use your site’s design to draw people to this content. In the same sense, when you’re writing your website content, think of how you can use images to reinforce points and make your content more readable. For example, images can be used to better explain key points or to break up content to make it easier to read.

Have a Clear Call to Action. Perhaps the most important part of a business website is having a clear call to action. What is the goal of your site? Are you trying to get visitors to contact you? Do you want them to shop online? Are you hoping to show off your portfolio? Whatever the goal of your website may be, use design and content to direct visitors to the parts of your site that are most important.

Bottomline.  By properly combining website design and well-written content, you make your site more powerful, cause it to convert better, and grow your business.

Check back for more!

Daniel Dulake strives to give clients the most original and professional website design and web development. As a successful website design company, we speak from our own experience. Get to know Daniel Dulake and his amazing team here. If you're looking for easy to follow yet effective  marketing tips, then you might want to check out Daniel Dulakes Twitter page here. Read the Daniel Dulake latest news here.