Daniel Dulake Talks about Archetypes in Branding Welcome to the Daniel Dulake blog. Daniel Dulake is a business-savvy, results-driven, top rated Web Deceloper. Here’s what you need to know about brand archetypes, and how to choose one for your business. What are brand archetypes? Archetypes are commonly associated with characters in a story. However, they often tie to themes and emotions that extend far beyond...
