Daniel Dulake Shares Social Media Strategies for 2019

Welcome to the Daniel Dulake marketing blog. Daniel Dulake is a well-known web developer and runs  a very successful web design agency Web Digital. This week, instead of web developing tips, we are talking social media marketing strategies! Bookmark this page or print it out.

My Social Media Strategies for 2019:

5. Know the trends of your industry. You should at least have a new understanding of the value of knowing the trends. Not just the trends of your industry, but the trends of the platform and your audience as well.  The key is tapping into the conversations that are already happening. What are your audiences already talking about, and how can you push your own brand, blog or small business into that conversation? Once you know that you have a great chance of getting more engagements and more people following you online.

4. Stand for something greater. Whether it’s huge causes like global health or sustainability or even just supporting individuals in your local area, people are looking for ways to do good in the world, and if they can buy products they need at the same time, great.  But one thing I was particularly interested in was how consumers used Instagram and other platforms to support or promote great causes around the world.  So what does this mean for you? It means the best way for you to have impact on line is support a cause that you and your audience share. What are things you are both passionate about, and how can you use your platform to discuss it? Whatever you do make it relevant to your brand, but truly something you have passion for. Your audience will want to follow you for more.

3. Build a community. Social media is at an interesting place now. But what’s happening even more deeply is that each platforms are creating micro-communities within themselves. Pinterest created Communities so you can share pins within your niche. Instagram released Close Friends, which allows you to share Instagram Stories with a specific group of people. And Facebook and LinkedIn have had a group feature where people can talk specifically about topics they are interested in. One thing you really want to bring into is a sense of community. It doesn’t have to be an emotional couch or shoulder to cry on. But what is a common bond you and your audience shares that you can bring into your content?

For me, I want business owners, bloggers and small businesses to know there is someone looking out for them.I have been supporting businesses big and small for nearly 10 years. I hope to use that experience to help businesses pursue their dreams. But more importantly, I want you all to know it’s possible and you can do it! Seek to create a space for your audience to be themselves, whatever that means for you!

2. Tap into the senses. Humans and emotions have gone together for a very long time. The field of psychology exists because we have such an interest in emotion. We needed to be better with talking about emotions so that our customers would relate to our messages. Our customers were making decisions based on their emotional state and looking for messages that fit that. So both sides required an understanding of how emotions played a role. Take a look at your business and make sure it corresponds with that. Your brand should be calm and relieving for a stressed customer, informative for the confused and light and warm for the happy customer.

1. Help your customer help themselves. The order for the four tips above are debatable in my opinion. But, this one is not. No matter what your customer is interested in–business, sports, food, fashion–if you can empower them to create their own sense of knowledge, creativity or style, you can have them as a customer forever.

Pro-tip: Listen. Ask yourself what are they having trouble with ? Try to bring them from where they are to where they want to be.

That’s all from this week’s post! Hopefully these social media marketing strategies are helpful. If you have any questions or thoughts, you can comment below or contact me here.

Have a great week!

Daniel Dulake On Being a Web Designer or Developer

Step 1: Dispel the Myths
Before you can make any decisions about what kind of tech career you want, you need to make sure you know exactly what web designers and developers do. My biggest misconceptions about designers and developers had to do with how much money they make, how steep the learning curve is, and what kind of work they actually do. I mistakenly believed the myths that:

LEARNING TO BE A PROGRAMMER IS HARDER THAN LEARNING TO BE A DESIGNER (OR THE OTHER WAY AROUND). In fact, when you’re starting from scratch, any new skill is a challenge. Web development and web design aren’t inherently more or less challenging—your strengths and weaknesses will dictate which is the path of least resistance for you.

DEVELOPERS MAKE FAR AND AWAY MORE $$$.
If you look at average salaries, it does appear at first glance that web developers make far more money. But if you start searching for more specific areas of web design, you’ll see that the salaries are competitive!  It’s true that on average, developers make more money, but as a beginner this isn’t something you’ll have to worry about.

WEB DESIGNERS DON’T CODE.
On the contrary, web designers write HTML and CSS code. And some (!) even use a CSS preprocessor like Sass or LESS and write JavaScript.  But I’m getting ahead of myself. You need to know what designers and developers actually DO all day!


Step 2: Figure out exactly what designers and developers do. Now that you’ve gotten some of the myths cleared up, you need to know how designers and developers actually spend their time.

The first thing to note is that both designers and developers can build a site from scratch. Designers lean more towards careful planning, and developers are stronger in implementing designs, BUT they can both build a fully functional site. Web designers and developers both code on a regular basis. On a team, designers and developers work together, with designers focusing on user experience design and planning and developers focusing on code.

Step 3: Analyze yourself.
Now that you are well informed about the true differences between web design and web development, you need to figure out which one fits YOU. And if you’re looking at those descriptions and thinking, “I could do any one of these!” that’s okay. These simplified descriptions of the general characteristics of web designers and developers should help:

WEB DESIGNERS
Web designers tend to experience the world in a visual way. For example, when giving you directions, they might tell you to turn right when you see the big tree.

Web designers also tend to rely on intuition and feeling, since they spend a lot of time developing the look and feel of websites. For example, if you asked them to write a word in the center of a page, they would probably eyeball it.

Web designers love to come up with big ideas and imagine the whole picture. For example, if a web designer were building a theme park, they would love to focus first on the overall “vibe” of the theme park, the layout, and the way a visitor would experience it, before getting into details like the colors, shapes, and names of the rides.

WEB DEVELOPERS
Web developers tend to approach the world from a logical, scientific standpoint. If they were lost, rather than looking for a familiar landmark to guide them, they might look up at the stars or drop a GPS pin.

Web developers also tend to see the world as a vast collection of data that can be used for different purposes. If you asked a web developer to write a word in the center of a page, they would look for a tool to measure it in the quickest, most efficient way, maybe by folding the paper evenly into 4 squares or grabbing a ruler.

Web developers like to handle big projects by taking them one step at a time and paying close attention to the details. If a web developer were building a theme park, she would love working on the details of the physics of the rides and the number of visitors the park could accommodate, and she’d work through them one small step at a time. And unicorns? Well, they’re a unique combination of both!

Daniel Dulake is a web designer from Surrey, who specializes in tech, web design, app design, and SEO. Check back on our blog for our latest posts. You can also follow Daniel Dulake on his about page here or  check out  Daniel Dulake's Soundcloud page to hear his music. Connect with him on the Daniel Dulake official website.

Daniel Dulake Biography

Here is our bio of Daniel Dulake from Epsom. He is the founder of our blog and so we have put together a brief overview of his career and experience, as well as his personal interests. Daniel is a well-known web developer and runs web design agency Web Digital.

Daniel was born in Harrow, London. He went to school at Sacred Heart and later Harrow College. He went to university in Warwick where he studied Computer Science. He graduated with a 2:1.

Daniel Dulake

Daniel went on to do a post-graduate course in Computer science and has an MSc in the subject. He got his first industry job at the age of 23 as an IT support person for Group M. They are an SEO agency based in Moorgate. It was there that he got an insight into how web developers work as part of a team including SEO, advertising, project managers, UX developers and designers.
He worked at group M and was promoted to Web Developer for the company, eventually becoming a manager. He then switched to Online Marketing, specialising in SEO as they went hand-in-hand to achieve a completed website.

Seeing the value of the industry, he wanted to learn as much as possible about it. He then changed companies after three years at Group M, after being offered a job by competing agency Sapient Nitro. After working there for five years and becoming a contractor he was offered jobs from friends and family, who knew about his skills.

In 2005 he decided to start his own company, changing from being a contractor to taking on his own clients. He started his company website and recruited his cousin Jeff to assist him. Together they grew the company and started what is today a national web design company. Web Digital has over 50 employees in 4 locations around Europe.

Web Digital have a London office in Paddington which is their HQ. Find out more about Daniel Dulake here. You can also follow Daniel Dulake on Twitter here for his latest industry news and updates. Connect with Daniel Dulake on Crunchbase and join his network. If you want to learn how to do it, learn from the experts. Contact Web Digital for a free quote today. We can help with all aspects of your new website, from development to getting it to the top of Google.