Daniel Dulake Shares Social Media Strategies for 2019

Welcome to the Daniel Dulake marketing blog. Daniel Dulake is a well-known web developer and runs  a very successful web design agency Web Digital. This week, instead of web developing tips, we are talking social media marketing strategies! Bookmark this page or print it out.

My Social Media Strategies for 2019:

5. Know the trends of your industry. You should at least have a new understanding of the value of knowing the trends. Not just the trends of your industry, but the trends of the platform and your audience as well.  The key is tapping into the conversations that are already happening. What are your audiences already talking about, and how can you push your own brand, blog or small business into that conversation? Once you know that you have a great chance of getting more engagements and more people following you online.

4. Stand for something greater. Whether it’s huge causes like global health or sustainability or even just supporting individuals in your local area, people are looking for ways to do good in the world, and if they can buy products they need at the same time, great.  But one thing I was particularly interested in was how consumers used Instagram and other platforms to support or promote great causes around the world.  So what does this mean for you? It means the best way for you to have impact on line is support a cause that you and your audience share. What are things you are both passionate about, and how can you use your platform to discuss it? Whatever you do make it relevant to your brand, but truly something you have passion for. Your audience will want to follow you for more.

3. Build a community. Social media is at an interesting place now. But what’s happening even more deeply is that each platforms are creating micro-communities within themselves. Pinterest created Communities so you can share pins within your niche. Instagram released Close Friends, which allows you to share Instagram Stories with a specific group of people. And Facebook and LinkedIn have had a group feature where people can talk specifically about topics they are interested in. One thing you really want to bring into is a sense of community. It doesn’t have to be an emotional couch or shoulder to cry on. But what is a common bond you and your audience shares that you can bring into your content?

For me, I want business owners, bloggers and small businesses to know there is someone looking out for them.I have been supporting businesses big and small for nearly 10 years. I hope to use that experience to help businesses pursue their dreams. But more importantly, I want you all to know it’s possible and you can do it! Seek to create a space for your audience to be themselves, whatever that means for you!

2. Tap into the senses. Humans and emotions have gone together for a very long time. The field of psychology exists because we have such an interest in emotion. We needed to be better with talking about emotions so that our customers would relate to our messages. Our customers were making decisions based on their emotional state and looking for messages that fit that. So both sides required an understanding of how emotions played a role. Take a look at your business and make sure it corresponds with that. Your brand should be calm and relieving for a stressed customer, informative for the confused and light and warm for the happy customer.

1. Help your customer help themselves. The order for the four tips above are debatable in my opinion. But, this one is not. No matter what your customer is interested in–business, sports, food, fashion–if you can empower them to create their own sense of knowledge, creativity or style, you can have them as a customer forever.

Pro-tip: Listen. Ask yourself what are they having trouble with ? Try to bring them from where they are to where they want to be.

That’s all from this week’s post! Hopefully these social media marketing strategies are helpful. If you have any questions or thoughts, you can comment below or contact me here.

Have a great week!