Daniel Dulake On Ways to Come up with New Content Ideas

5, Topic-Generator & Content-Analyzer Platforms

Daniel Dulake Shares Effective Ways to Increase your Conversion Rate

Daniel Dulake's Holiday Checklist for SEO Optimization

Welcome to the Daniel Dulake blog. Daniel Dulake always serve up something distinct, mixed with a potent combination of digital marketing strategy with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser. Black Friday will be on us before you know it, and many aspects of SEO need a little time to develop before they achieve maximum efficiency. So, in today's blog, I'm sharing with you Holiday Checklist you can use for SEO Optimization. Let's get started.

2019 Holiday Checklist

• Review Titles and Descriptions – This is an important tip for any time of the year because it is an area where mistakes are commonly found. Titles and descriptions are important for your Search Engine Results Pages (SERP) results. They are both reviewed by Google and other search engines when categorizing and ranking content. These items should help a search engine better understand the page content. They should provide clarity and focus, but also help direct traffic to you. Focus on the pages you are ranking for and re-consider how people will enter search terms to better align your titles and descriptions.
• PPC Titles and Descriptions – Along with updating website page titles and descriptions, your pay-per-click (PPC) ads should be reviewed in the same light. What will speak to the less informed buyer working off a gift list? Specific words.
• Update Content – Similar to titles and descriptions, content should also be updated towards the less informed holiday shopper. For example, for a video game seller that aims at kids will look at parents and grandparents as the logical buyers. In that case, things like Top 10 Lists or Reviews and Rating content will be useful. Specific content should also include a year so that searches might prioritize your content because it is obviously recent.
• Set Up a Posting Schedule – The holidays can get hectic, with both work and people taking extra time away. That is why setting up a schedule for posting content and utilize tools to allow queuing posts for a later date. 
• Confirm Google My Business Information – A business with a physical location should have an existing Google My Business This page contains basic information such as location, contact information, website address, and even reviews. This information must be current and accurate. It will help with local SEO rankings, customer confidence, and help provide legitimacy to Google.

Daniel Dulake on Creating An Engaging Website Design

Daniel Dulake on Content and Design 

Welcome to the Daniel Dulake blog. Daniel Dulake provides simple and professional web design and website development, fast loading web pages, search engine optimization and more!

Sometimes people wonder whether it’s better to focus your efforts on having great website content, or if you should pay more attention to the design of your site. The reality is that both of these aspects are very important. And they work together. No aspect of your site exists in a vacuum.

When most people visit a website, they aren’t thinking about its individual elements. They don’t sit there and process the website copy or review the site’s user experience. However, these aspects matter on a subconscious level. And they matter as a complete package.

A person visiting a website may not care about the technical aspects of it, but they do care about how it looks and feels. They care if it’s easy to get the information they’re looking for. They don’t want to struggle with a site. Whether they know it or not, the things that people want from a website are good design and good content. So, if you want to grow your business, you need to give people what they want

Think About Your Audience. When you’re designing your website and coming up with a content strategy, it’s important to take the time to think about the audience you’re hoping to attract. What is someone who visits your site hoping to get out of their visit? Do they want quick information? Are they looking for in-depth research or opinion? Do they want to see photos or examples of your work?
Think about what they’re looking for and then cater your content and your design to attract and retain this desired visitor.

Keep Your Focus. Make sure that your website always maintains a focus on your target audience. Your website should look the way your target audience expects it to look. Your writing should give visitors the information they want. They shouldn’t have to search around or struggle. You should give them what they want right away. In addition, you shouldn’t have aspects of your site that distract from its focus. For example, if your goal is to get a visitor to contact you, don’t place elements on your site that take away from your contact info. In fact, structure your site so that visitors are naturally steered towards your “contact us” page. This is done through both writing and design.

Know How Images and Words Work Together. Your website’s content and its design are not two independent aspects. They work together and they influence one another. The way your site is designed will naturally cause people to read some sections of the site more frequently than others. It will also influence the path that visitors take through your site. If there is content that is important, use your site’s design to draw people to this content. In the same sense, when you’re writing your website content, think of how you can use images to reinforce points and make your content more readable. For example, images can be used to better explain key points or to break up content to make it easier to read.

Have a Clear Call to Action. Perhaps the most important part of a business website is having a clear call to action. What is the goal of your site? Are you trying to get visitors to contact you? Do you want them to shop online? Are you hoping to show off your portfolio? Whatever the goal of your website may be, use design and content to direct visitors to the parts of your site that are most important.

Bottomline.  By properly combining website design and well-written content, you make your site more powerful, cause it to convert better, and grow your business.

Check back for more!

Daniel Dulake strives to give clients the most original and professional website design and web development. As a successful website design company, we speak from our own experience. Get to know Daniel Dulake and his amazing team here. If you're looking for easy to follow yet effective  marketing tips, then you might want to check out Daniel Dulakes Twitter page here. Read the Daniel Dulake latest news here.

Daniel Dulake Tips on Video Marketing

Welcome to the Daniel Dulake blog. Daniel Dulake blends the best practices of design, technology and branding to create a modern, interactive experience to discover success online. Further, in the article, we will introduce you to the prerequisites which one must consider before starting to invest in video marketing.

Videos are considered as an invaluable tool for every segment. A video can say thousands of words through a captivating story, which is impossible for a picture or a text to convey, thus giving your potential customers a highly informative experience. Hubspot Research reported in a recent survey, that 54% of consumers want to see more video content, versus other types of long-form paragraph resources, like newsletters, white papers, and ebooks. YouTube is the second largest social media network in the world, and strategists agree that brands who are not engaged in video marketing, are missing both customer recruitment, and retention opportunities.

Understand your budget. Working within your budget correctly is the key to have fruitful video marketing campaigns. This will help you to understand how and where your videos can be appropriately marketed.

Where and how will you be using your videos? To make a strategy of how and where will you be using your videos helps you to accomplish your overall video marketing strategy, and where your video will play its role within your buyers’ interest.

What kind of video suits best for your business. Making a strong video campaign starts with setting the tone of the video properly. Deciding the type of video that suits your brand and business, this also helps in focusing your potential market.

How your video is creating “VALUE” for your people. If you are eagerly looking forward to creating an outstanding advertising campaign, then value creation is the key to it. After all, if people do not perceive your offers as valuable, trying them to make your life long customers is almost next to impossible.

Bottomline. The ways of video marketing are transforming dynamically! The best way for the future is to understand the big picture of video marketing and molding ourselves according to the trend.

Daniel Dulake care deeply about the needs of his clients and put his heart and creative minds to work to create something that will be of immense value. Ready to start a new project? Contact Daniel Dulake here. Find out more about Daniel Dulake on his crunchbase page here. You can also read more of the Daniel Dulake news here.

Daniel Dulake Shares How to Write an RFP for Web Design 

Daniel Dulake On Why Your Marketing Isn’t Working 

Daniel Dulake Shares Social Media Strategies for 2019

Welcome to the Daniel Dulake marketing blog. Daniel Dulake is a well-known web developer and runs  a very successful web design agency Web Digital. This week, instead of web developing tips, we are talking social media marketing strategies! Bookmark this page or print it out.

My Social Media Strategies for 2019:

5. Know the trends of your industry. You should at least have a new understanding of the value of knowing the trends. Not just the trends of your industry, but the trends of the platform and your audience as well.  The key is tapping into the conversations that are already happening. What are your audiences already talking about, and how can you push your own brand, blog or small business into that conversation? Once you know that you have a great chance of getting more engagements and more people following you online.

4. Stand for something greater. Whether it’s huge causes like global health or sustainability or even just supporting individuals in your local area, people are looking for ways to do good in the world, and if they can buy products they need at the same time, great.  But one thing I was particularly interested in was how consumers used Instagram and other platforms to support or promote great causes around the world.  So what does this mean for you? It means the best way for you to have impact on line is support a cause that you and your audience share. What are things you are both passionate about, and how can you use your platform to discuss it? Whatever you do make it relevant to your brand, but truly something you have passion for. Your audience will want to follow you for more.

3. Build a community. Social media is at an interesting place now. But what’s happening even more deeply is that each platforms are creating micro-communities within themselves. Pinterest created Communities so you can share pins within your niche. Instagram released Close Friends, which allows you to share Instagram Stories with a specific group of people. And Facebook and LinkedIn have had a group feature where people can talk specifically about topics they are interested in. One thing you really want to bring into is a sense of community. It doesn’t have to be an emotional couch or shoulder to cry on. But what is a common bond you and your audience shares that you can bring into your content?

For me, I want business owners, bloggers and small businesses to know there is someone looking out for them.I have been supporting businesses big and small for nearly 10 years. I hope to use that experience to help businesses pursue their dreams. But more importantly, I want you all to know it’s possible and you can do it! Seek to create a space for your audience to be themselves, whatever that means for you!

2. Tap into the senses. Humans and emotions have gone together for a very long time. The field of psychology exists because we have such an interest in emotion. We needed to be better with talking about emotions so that our customers would relate to our messages. Our customers were making decisions based on their emotional state and looking for messages that fit that. So both sides required an understanding of how emotions played a role. Take a look at your business and make sure it corresponds with that. Your brand should be calm and relieving for a stressed customer, informative for the confused and light and warm for the happy customer.

1. Help your customer help themselves. The order for the four tips above are debatable in my opinion. But, this one is not. No matter what your customer is interested in–business, sports, food, fashion–if you can empower them to create their own sense of knowledge, creativity or style, you can have them as a customer forever.

Pro-tip: Listen. Ask yourself what are they having trouble with ? Try to bring them from where they are to where they want to be.

That’s all from this week’s post! Hopefully these social media marketing strategies are helpful. If you have any questions or thoughts, you can comment below or contact me here.

Have a great week!

Daniel Dulake On Being a Web Designer or Developer

Step 1: Dispel the Myths
Before you can make any decisions about what kind of tech career you want, you need to make sure you know exactly what web designers and developers do. My biggest misconceptions about designers and developers had to do with how much money they make, how steep the learning curve is, and what kind of work they actually do. I mistakenly believed the myths that:

LEARNING TO BE A PROGRAMMER IS HARDER THAN LEARNING TO BE A DESIGNER (OR THE OTHER WAY AROUND). In fact, when you’re starting from scratch, any new skill is a challenge. Web development and web design aren’t inherently more or less challenging—your strengths and weaknesses will dictate which is the path of least resistance for you.

DEVELOPERS MAKE FAR AND AWAY MORE $$$.
If you look at average salaries, it does appear at first glance that web developers make far more money. But if you start searching for more specific areas of web design, you’ll see that the salaries are competitive!  It’s true that on average, developers make more money, but as a beginner this isn’t something you’ll have to worry about.

WEB DESIGNERS DON’T CODE.
On the contrary, web designers write HTML and CSS code. And some (!) even use a CSS preprocessor like Sass or LESS and write JavaScript.  But I’m getting ahead of myself. You need to know what designers and developers actually DO all day!


Step 2: Figure out exactly what designers and developers do. Now that you’ve gotten some of the myths cleared up, you need to know how designers and developers actually spend their time.

The first thing to note is that both designers and developers can build a site from scratch. Designers lean more towards careful planning, and developers are stronger in implementing designs, BUT they can both build a fully functional site. Web designers and developers both code on a regular basis. On a team, designers and developers work together, with designers focusing on user experience design and planning and developers focusing on code.

Step 3: Analyze yourself.
Now that you are well informed about the true differences between web design and web development, you need to figure out which one fits YOU. And if you’re looking at those descriptions and thinking, “I could do any one of these!” that’s okay. These simplified descriptions of the general characteristics of web designers and developers should help:

WEB DESIGNERS
Web designers tend to experience the world in a visual way. For example, when giving you directions, they might tell you to turn right when you see the big tree.

Web designers also tend to rely on intuition and feeling, since they spend a lot of time developing the look and feel of websites. For example, if you asked them to write a word in the center of a page, they would probably eyeball it.

Web designers love to come up with big ideas and imagine the whole picture. For example, if a web designer were building a theme park, they would love to focus first on the overall “vibe” of the theme park, the layout, and the way a visitor would experience it, before getting into details like the colors, shapes, and names of the rides.

WEB DEVELOPERS
Web developers tend to approach the world from a logical, scientific standpoint. If they were lost, rather than looking for a familiar landmark to guide them, they might look up at the stars or drop a GPS pin.

Web developers also tend to see the world as a vast collection of data that can be used for different purposes. If you asked a web developer to write a word in the center of a page, they would look for a tool to measure it in the quickest, most efficient way, maybe by folding the paper evenly into 4 squares or grabbing a ruler.

Web developers like to handle big projects by taking them one step at a time and paying close attention to the details. If a web developer were building a theme park, she would love working on the details of the physics of the rides and the number of visitors the park could accommodate, and she’d work through them one small step at a time. And unicorns? Well, they’re a unique combination of both!

Daniel Dulake is a web designer from Surrey, who specializes in tech, web design, app design, and SEO. Check back on our blog for our latest posts. You can also follow Daniel Dulake on his about page here or  check out  Daniel Dulake's Soundcloud page to hear his music. Connect with him on the Daniel Dulake official website.

Daniel Dulakes' Little Known Strategies For Starting A Business

Welcome to the Daniel Dulake blog. Here we share with you options that are available for you to look into, as you start your venture as an entrepreneur. Read on to find out more.

Create a Business Plan. It is imperative that you create a business plan before you start your venture. A business plan is like a road map to your success. There is a number of ways you can set out your business plan there is software and templates available. The main thing is that you have one!

Don’t Over Capitalize. The best way to start a business is to start out small and dip your toe in so to speak. The advantages of testing your market will ensure you do not end up in a hole, with nothing to show. There is a lot of successful businesses. Which has started out with a very minimal investment a great product and a great business strategy?

Understand the Nature of What you are Selling, says Daniel Dulake. It is a good idea to enter an area of business where you have experience. The obvious upside to entering a business that you know a lot about is the rate of failure will be lower. Imagine for a second that you have a great idea started investing your time and hard earned savings, to find that you had no idea what you were doing. You may not be able to sustain the business based on your turnover. A lot of your learning would be now coming from on the job learning, which can be quite costly.

Market your Business Effectively. Your business obviously must be marketed to your audience. Now there is no point marketing to an audience that is not receptive to your product. Once you have identified your market, then it’s time to test different ways of marketing. Most of the best entrepreneurs try small efforts, in different areas tweaking to maximize results. Marketing is a complete topic on its own and needs to be looked at very thoroughly if you are to succeed. In saying this there are some very cost-effective ways, available to start marketing your business.

Read as Much Literature as you Can. If you are dedicated to your success and follow your dreams then you will succeed. We are in the information age and can access a great wealth of information from basically anywhere. The best part is a lot of this information is FREE. We must constantly learn from investing time, in advancing our knowledge to succeed. Remember that Rome wasn’t built in a day and that you don’t need to go it alone.

Check back for more.