Daniel Dulake's Holiday Checklist for SEO Optimization

Welcome to the Daniel Dulake blog. Daniel Dulake always serve up something distinct, mixed with a potent combination of digital marketing strategy with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser. Black Friday will be on us before you know it, and many aspects of SEO need a little time to develop before they achieve maximum efficiency. So, in today's blog, I'm sharing with you Holiday Checklist you can use for SEO Optimization. Let's get started.

2019 Holiday Checklist

• Review Titles and Descriptions – This is an important tip for any time of the year because it is an area where mistakes are commonly found. Titles and descriptions are important for your Search Engine Results Pages (SERP) results. They are both reviewed by Google and other search engines when categorizing and ranking content. These items should help a search engine better understand the page content. They should provide clarity and focus, but also help direct traffic to you. Focus on the pages you are ranking for and re-consider how people will enter search terms to better align your titles and descriptions.
• PPC Titles and Descriptions – Along with updating website page titles and descriptions, your pay-per-click (PPC) ads should be reviewed in the same light. What will speak to the less informed buyer working off a gift list? Specific words.
• Update Content – Similar to titles and descriptions, content should also be updated towards the less informed holiday shopper. For example, for a video game seller that aims at kids will look at parents and grandparents as the logical buyers. In that case, things like Top 10 Lists or Reviews and Rating content will be useful. Specific content should also include a year so that searches might prioritize your content because it is obviously recent.
• Set Up a Posting Schedule – The holidays can get hectic, with both work and people taking extra time away. That is why setting up a schedule for posting content and utilize tools to allow queuing posts for a later date. 
• Confirm Google My Business Information – A business with a physical location should have an existing Google My Business This page contains basic information such as location, contact information, website address, and even reviews. This information must be current and accurate. It will help with local SEO rankings, customer confidence, and help provide legitimacy to Google.